Genie Lawless
Santa Cruz County Native; Fully Networked, Experienced, and Passionate About Real Estate!
I’m Genie Lawless, and at the heart of everything I do, both in life and in real estate, is a passion for building real relationships. I believe the best partnerships are rooted in trust, honesty, and genuine connection. Whether you’re buying your first home or selling a longtime property, I aim to make the journey smooth, strategic, and even a little fun.
With over 22 years of experience and deep local knowledge of Santa Cruz County, I bring a blend of expertise, strong negotiation skills, and clear, honest guidance to every step of the process. My clients often describe me as knowledgeable, communicative, professional, and endlessly supportive. I’m here not just to help you navigate the buying or selling process; I’m here to advocate for you, guide you, and make sure you feel cared for at every turn.
Santa Cruz isn’t just where I work, it’s where I was born and raised. I’ve been smitten with the natural beauty of this area my entire life, from the ocean to the redwoods, and I love watching how the community has evolved. What was once a seasonal retreat is now a vibrant, year-round place to build a life and career. With Silicon Valley just ‘over the hill’ and adventure right outside your door, Santa Cruz offers something special: a balance between work, play, and rest.
Real estate is in my blood. My father was a real estate professional who taught me the art of negotiation and the value of putting people first. From him, I learned how to bring a willing buyer and a willing seller together, and how to put together a deal that can work for all parties. That foundation still guides me today.
What I love most about this profession is seeing happy clients. Each person and property is unique, and finding the right match is what keeps me going. But my work doesn’t stop at closing. I help my clients settle in, get connected to local clubs, groups, and communities, and truly feel at home. Because to me, real estate isn’t just about homes—it’s about people and belonging.
Cheers! I look forward to hearing from you.